| Title | : | The Dynamics of Persuasion |
| Author | : | |
| ISBN | : | 0203870328 |
| Format | : | ebook |
| Number of Pages | : | 448 |
The Dynamics of Persuasion provides a comprehensive and up to date introduction to persuasive communication and attitude change Offering a thorough discussion of classic and contemporary theories of persuasion, this text explores the structure and functions of attitudes, consistency between attitude and behavior, and issues in attitude measurement....
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