| Title | : | The Brain Sell |
| Author | : | |
| ISBN | : | 1857889428 |
| Format | : | ebook |
| Number of Pages | : | 304 |
In a room sat a theoretical physicist, an engineer, a mathematician, a biochemist, and a neuropsychologist Their task To evaluate the effectiveness of a marketing campaign for a grooming product that retails for less than 15.00 The Brain Sell, praised as the new Hidden Persuaders, is the inside story of how our rapidly evolving understanding of the brain plays into In a room sat a theoretical physicist, an engineer, a mathematician, a biochemist, and a neuropsychologist Their task To evaluate th...
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