When products or services are hard to describe, intangible, have long sell cycles, or are expensive, chances are they re difficult to sell In situations like this, conventional sales techniques not only don t help, they may in fact hinder success Solution Selling is a process to take the guesswork out of difficult to sell, intangible products and services It enables sel When products or services are hard to describe, intangible, have long sell cycles, or are expensive, chances are they re diffic...
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